Monday, March 10, 2014


In this project, I had the opportunity to develop a brand from the ground up. In this case, a local realty company wanted to create a tour service that would feature some of their listed historic homes. The first task was to develop a simple yet memorable logo.

Here you can see the typical exploratory process unfold.

and of course the final product

Once that process was completed, it was time to create the various print and digital collateral

By keeping the design simple and scalable, it was able to translate across a variety of media.

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