Monday, March 10, 2014


I have had the opportunity to create a large variety of booklets, postcards, ads, apparel and other collateral for Benchmark Real Estate. An overview of those items will be featured in an upcoming post. I want to use this post to focus on one of their key points of difference among other realtors. Aside from  being known as a high-end realty company,  their point of difference is their integrated marketing approach to promoting their properties.

In this case, an event was created to drive guests to visit a beautifully restored home in downtown Portland. In addition to the entertainment, snacks, and variety of art on display, they had a chance to engage guests about the different amenities of the home in a casual "un-salesman-like" environment.

No comments: