The client was attracted to the tree/roots combination and asked for further refinement.
It was at this point I was also asked to illustrate a barrel graphic to incorporate with the Cooperage logo - which would help differentiate it from the vineyard while still staying with the parent brand. Now came time for the final decision based on the 3 options provided.
This was a fun project because a lot of the brand personality had been firmly established to this point. I look forward to seeing this artwork on bottles, printed material in the not too distant future.