A whole lot of work went into trying to nail just who the Spike viewer is. The notion that it was Maxim on-air was a bit too narrow to maximize ad dollars, so the search for a more broad audience commenced. All the while, in the creative department, daily inspiration was being put together in the hopes that something would click. These following images are some of the ones that didn't make the cut. I thought they should still be shared to at least shed light on the logic.